The SCIENTIFIC METHOD can be used to market video games.

Ever wanted to clearly articulate to a colleague or boss a marketing campaign idea but don’t have the time for a massive pitch deck? Here is a process I use occasionally that is really effective at clearly defining why someone should approve a new strategy.

The Scientific method is made up of a series of logical steps you go through to prove something or not. It typically begins with something you “observe” or a new “insight” you receive. From there the scientist usually has a hunch or “hypothesis” that they want to prove out. That leads to an “experiment”, then an “analysis” and finally a “conclusion”.

Marketing GaaS games is all about testing and optimizing and the scientific method (kinda) can be applied similarly. 

Below is a template I used for a optimization we executed at FoxNext when we had a hunch that our TV ad spend could be better spent elsewhere (content marketing).

#marketingstrategy #gamemarketing #gaas