C.R.U.D.E. Analysis

Have you ever conducted a C.R.U.D.E. analysis to assess the effectiveness of your game positioning statement? This method is a valuable test for evaluating the robustness of your positioning statement, which forms the foundation of your marketing strategy and campaigns. C.R.U.D.E. stands for:

Credibility: Is your positioning statement honest and distinctive? Can it be trusted that the game truly aligns with it?

Relevancy: Does the positioning statement hold meaning and relevance for your target audience? Is it something they find valuable?

Uniqueness: Is your positioning statement genuinely set apart from your primary competitors? Is it differentiating your game effectively?

Durability: Will your positioning statement remain relevant and effective over time? This aspect is particularly critical for Games as a Service, which may have a lifespan spanning decades.

Ease of Communication: Can your positioning statement be succinctly and clearly conveyed as an elevator pitch for your game? In a world where you have very little time to grab your audience's attention, clarity and uniqueness are paramount.

While not the only method for testing a positioning statement, the C.R.U.D.E. analysis has proven effective for my teams over the years. What other approaches do you use to ensure your game's positioning statement is strong and resonates with your audience?