Steve Fowler Consulting

We build brands and communities players love for decades

Fractional Expertise. Infinite Growth

Welcome to the future of video game marketing. We are a collective of community focused video game experts. Think of us as an extension of your team. With over 300 launched games and 25 years of experience, our marketing services are designed to help you achieve breakout success in the competitive Western gaming market.

STRATEGY, ENGAGEMENT, GROWTH!

Services that Move the Needle

Ignite your gaming brand's potential with tailored strategies that capture audiences and drive unparalleled business results.

Strategic Game Launch Planning

Maximize your game’s impact with tailored launch strategies that captivate and engage players.

Go-to-Market Strategy

Fully integrated go-to-market plan development. Craft the right plan for your game to maximize revenue.

Community Building

Turn key implementation, growth and engagement building lasting passionate fanbases.

Influencer Partnerships

Connect with key influencers to amplify your brand’s reach and drive game visibility effectively.

Two Ways to Work With Us

We empower game companies to reach new heights by delivering expert marketing solutions tailored to your unique needs. We offer two flexible engagement models:
People gathered around a cozy, medieval-themed room with a Hearthstone banner and fire.

Fractional Marketing

Need a team that feels like your own without the overhead of full-time hires? Our Fractional Marketing Team becomes an extension of your company, integrating seamlessly with your existing team to deliver expert strategy and execution. Think of us as your marketing co-pilots, ready to scale with you.
More info

Cost-Effective Expertise

Scalability

Seamless Integration

Turn-Key Marketing

Three anime characters standing with weapons, promoting Anime Expo and Comic-Con 2022 dates.

Project Work

Perfect for studios with a specific set of deliverables and a well-defined calendar, our Project Work model operates like a traditional agency. We estimate the scope of work upfront, outline deliverables, and agree on an end date. This is perfect for campaigns, launches, or one-off projects that require focused effort.
More info

Integrated Launch Plans

Influencer Campaigns

UA/Maid Media Buys

Creative Deliverables

Meet the Team

Man wearing a button-up shirt with a white background.

Steve Fowler

STRATEGIST/FOUNDER

Steve is a 25-year Interactive Entertainment digital marketing executive having built gaming industry legendary brands on all platforms for Halo, Guild Wars 2, Hearthstone and Marvel Strike Force. Games managed by Steve and his publishing teams have grossed over $10B. 

Award winning, accomplished speaker and entrepreneur, Steve has led large global teams for multi-national publicly traded corporations and built startup publishing organizations from the ground up.

Black and white portrait of a woman with glasses smiling, long hair resting on her shoulders.

Calina Guerra

SOCIAL MEDIA STRATEGIST

Social media expert. Experienced in international communications and managing production, team logistics, and sponsorship activations. On camera personality and live streamer.

As a Marketing Lead with Lego and iBuy Power and social media lead on Veinglory, Calina is passionate about building engaging communities and delivering impactful social media content and campaigns. With over eight years of experience in the gaming and esports industry, she has developed a deep understanding of the market, the audience, and the trends that drive growth and engagement.

Black and white portrait of a smiling man wearing a jacket and patterned shirt against a plain background.

Steven Knezevich

MARKETING STRATEGIST

Steven is a 24-year marketing and creative leadership veteran with expertise in launching culturally resonant campaigns that drive growth and engagement. His work spans gaming, entertainment, and consumer products, with high-profile collaborations with brands like Rockstar Games, Supercell, Netflix, 20th Century Fox, WB Games, and Disney.

Steven’s passion lies in crafting campaigns that connect deeply with audiences and empower influencers, making him a dynamic leader in marketing strategy and creative execution.

Person wearing headphones and speaking into a microphone in a recording studio.

Ryan Red

COMMUNITY AND CONTENT

Ex-pro esports gamer, social content creation, community engagement. Core gamer known and beloved by competitive game communities. Over 10 years of experience managing all different types and sizes of gaming communities. Beloved Discord admin for multiple passionate game communities. 

Original content creator adept at in-engine capture, scripting, and directing game trailers, TikTok videos, UA Ad creative, A/B creative production, Copywriting, and social media content. 

 

Black and white portrait of a person with glasses and short hair smiling slightly.

Vincent Dang

UA SPECIALIST

Vincent’s 14-year advertising experience in digital paid media focused primarily on user acquisition within both the Gaming and Fintech spaces. His skill set includes paid media management through the building, analyzing and optimizing of performance based media campaigns. When he’s not neck-deep in Excel charts, he’s progressing through his ever-growing Steam and Epic Games libraries.

Brands we have been a part of

Collectively we have worked on over 300 games that have generated billions of dollars.

Schedule

Well Played and Good Game!

Lets get started

[email protected]
626-399-3318
Contact